Do numbers of citations matter in scholarship? They do! But why exactly should they?
Over the years, I have been a peer reviewer and contributor to the journal Theory, Culture & Society.
I don’t know the full answer to this question. But it sure is nice when you can publish in a journal that will give you a significant audience. One of my articles in TCS, “The New Tarde: Sociology after the End of the Social” has been cited over 85 times:
http://tcs.sagepub.com/content/20/5/81.abstract
The publication of this article opened the door to several more publications on the same topic, and has given me a modest following of people interested in the new reception of Gabriel Tarde’s social theory.